CÁC YẾU TỐ ẢNH HƯỞNG ĐẾN SỰ TRUNG THÀNH CỦA NHÂN VIÊN TRONG DOANH NGHIỆP: NGHIÊN CỨU TẠI DOANH NGHIỆP CLARK MATERIAL HANDLING

Human resource management plays an important role and directly influences
on the process of building engaged and loyal employees in the organization. Terefore,
studying the factors affecting employees’ satisfaction and loyalty has important and practical
implications for the development of the business. Te article uses quantitative research
methods to measure the impact of factors on employees’ loyalty. Te author conducted the
survey at Clark Material Handling company and used the statistical analysis technique SPSS
20.0 to analyze the data collected fom valid questionnaires. Te research results show that
the factors of Training and promotion, Human relations, Leadership skills, Empowerment,
Salary, compensation, and benefts serve as decisive factors of employees’ satisfaction and
loyalty to that organization.