ĐÁNH GIÁ CỦA KHÁCH HÀNG VỀ CÁC YẾU TÔ NHẬN DIỆN THƯƠNG HIỆU HỌC VIỆN PHỤ NỮ VIỆT NAM

Te article is the result of the study “Te awareness of the brand identity of the
Vietnam Women’s Academy” conducted in 2021. Te study surveyed 185 students of the
Vietnam Women’s Academy, 130 high school students, and 71 parents, and showed that
out of 8 factors of brand identity awareness of Vietnamese women’s students, three factors
are more prominent, namely: educational philosophy, value factors and Logo elements. Te
underrated factors are the brand name factor, student uniform element, element of media
publications .ofce documents, and the Online Media Kit (Academy website, Fanpage,
Portal and E-learning system). At the same time, the article compares and evaluates the
difference between each factor based on the research objectives.