CHAT GPT APPLICATION IN UNIVERSITY EDUCATION: IMPACT, OPPORTUNITIES AND CHALLENGES FOR THE INFORMATION TECHNOLOGY INDUSTRY

Education is a field that always needs improvement and application of the latest technology to optimize the teaching and learning process. In recent years, artificial intelligence (AI) has played an important role in education, with the development of intelligent chatbot systems used to support lecturers and students in answering questions and providing useful information. In the field of training Information Technology, the smart chatbot application - Chat GPT is one of the most advanced solutions to improve teaching and learning efficiency. Chat GPT is an artificial intelligence system based on deep learning neural networks and is capable of automatically generating text with high accuracy, which is a positive aspect of teaching. However, it also leads to negative impacts and challenges for teaching information technology.